The commerce world moves at lightning speed, and your order operations need to keep pace. That’s why Pipe17, the leading AI-powered order operations provider for brands and fulfillment providers, is rolling out a major spring release packed with AI-driven capabilities and new network connections to help brands, retailers, manufacturers, and 3PLs streamline their operations. With recent customer wins—including industry leaders like Allbirds, Dude Wipes, and Cirro—plus powerful new network connections with Shopify B2B, TEMU, Shein, and FedEx, Pipe17 continues to redefine how sellers manage orders, inventory, and fulfillment.
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Smarter AI Order and Inventory Management
The focal point of this release is Pippen, Pipe17’s AI Agent for Order Operations. Trained on Pipe17’s canonical commerce data model and hundreds of proven industry best practices, Pippen helps commerce businesses optimize workflows, reduce errors, and enhance decision-making.
New Pippen capabilities and AI-driven enhancements to the Pipe17 OrderOps Platform include:
- AI Order Filtering: Locate and manage the exact orders, fulfillments, inventory, and products you’re looking for. (Read more about this in our AI Order Filtering blog).
- Enhanced Workflow Automation: More robust and customizable support for order automation, and new support for shipping requests and fulfillment automation.
- Smart Inventory Management: Features like increasing inventory only during designated “safe hours.”
- Advanced SKU Management: A dedicated SKU mapping page for faster and easier product, catalog, and SKU management across your omnichannel applications.
- Improved Exception Handling: New custom exception categories that enable more robust exception tracking and error resolution.
- Granular User Access Controls: Fully customizable user roles and access controls for enhanced enterprise security and usability.
OrderOps Network Expansion: More Channels, More Flexibility
To help sellers reach their customers wherever they shop, Pipe17 continues to expand its network of 300+ selling, fulfillment, and back-office applications. Recent additions include:
Shopify B2B Support
Pipe17 now supports Shopify’s new B2B Commerce Platform, allowing Shopify merchants to manage both DTC and B2B order operations seamlessly while leveraging Pipe17’s AI-powered order orchestration.
TEMU & Shein Connectors
With explosive growth in marketplaces like TEMU ($70.8B GMV in 2024) and Shein ($45B GMV in 2023), sellers need seamless order flow and inventory sync between these platforms and their other channels and applications. Pipe17 now enables merchants to connect with both TEMU and Shein, enabling brands and fulfillment providers to scale effortlessly..
Other New Network Connectors
Pipe17 adds partners, channels, and applications to its network on a near daily basis. Other recent network additions include:
- FedEx
- UPS Capital
- NetSuite B2B
- FullCircle
- Acenda
- Mabang
- Shopify Fulfillment Service
- Shopbop EDI
- Salesforce Service Cloud.
These connections provide cross-application interoperability without the need for developers or IT support. With just a few clicks, businesses can set up omnichannel integrations that unify their entire order operations ecosystem.
Notable Customer Wins
Pipe17 is proud to welcome several high-profile brands, businesses and 3PLs to its growing customer community. These recent customer wins highlight the power and flexibility of Pipe17’s order operations platform :
- Thursday Boots – A DTC brand known for high-quality craftsmanship, comfort, versatility, and ethical manufacturing.
- Dude Wipes – A men’s hygiene brand generating over $200M GMV annually.
- Allbirds – A sustainability-focused footwear and apparel brand with a global customer base.
- Archipelago Companies – Parent holding company for notable lifestyle and performance gear brands including OluKai, Melin, and Roark.
- Cirro – A major 3PL helping brands and retailers streamline their inventory and fulfillment. Pipe17’s flexible, cloud-based OrderOps platform enables Cirro to support multiple clients with a unified view of orders, inventory, and logistics.
Each of these businesses benefits from Pipe17’s AI-powered order orchestration, seamless automation, and real-time operational insights to improve profit margins, expand their reach, and increase customer satisfaction.
“Recent customer wins, like Allbirds, are further validation that our mission to simplify order operations is successfully challenging status quo approaches to order management. We are constantly hearing from sellers and 3PLs, ‘We need better order management to run our businesses but would rather not have to deal with an order management system.’ More and more businesses are realizing that focusing on order operations with Pipe17 is the answer.”
Mo Afshar, co-founder and CEO @ Pipe17
The Future of AI-Powered Order Operations Starts Here
With this Spring Release, Pipe17 is continuing its mission to simplify and optimize order operations for modern brands and fulfillment providers. Whether you’re a fast-growing DTC brand, a 3PL managing complex fulfillment for your customers, or a retailer selling across digital and physical channels, Pipe17’s AI-driven OrderOps platform is designed to keep you ahead of the curve.
Ready to transform your order operations? Book a demo to see how Pipe17 can help your commerce business today.
