Your legacy OMS wasn’t built for speed. Implementing a new sales or fulfillment channel, switching or adding 3PLs typically requires months of dev work, fragile custom integrations and mountains of manual work all creating delays that kill momentum.
Pipe17 changes the game.
Color Wow, a global haircare brand, used Pipe17 to rapidly launch and scale its presence on TikTok Shop in both the UK and US. Pipe17 enabled them to sync product catalogs across regions, connect TikTok Shop with NetSuite for accurate order, tax and refund reconciliation and integrate ShipStation for warehouse fulfillment — all without custom code. What would’ve taken months was done in hours, giving the brand the ability to quickly embrace the new growth opportunity without increasing spending or workload.
Growing your business shouldn’t mean adding tech debt. But for most brands, going omnichannel or international becomes a painful, expensive operational challenge.
Pipe17 makes scaling easy:
“With Pipe17, we’ve been able to launch new sales channels, adjust fulfillment logic and support high-volume spikes like Black Friday without needing an in-house development team.”
— Kara Strasser, Senior Director of Supply Chain, Made In
No bottlenecks. No rebuilds. Just smooth launches and fast growth.
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