Smart Order Operations for the Rest of Us

Bringing the power of modern enterprise software to the ecommerce marketplace.

Recognized by customers, partners, and industry organizations

Amazon Technology Partner of the Year Award for Pipe17 2024
Shopify Premier Partner Badge
Best Enterprise TikTok Shop Integration Award for Pipe17
MACH Alliance member certified badge 2025 svg file
G2 logo representing Pipe17's Omnichannel Commerce High Performer position on the G2 Grid
The Lead, The Leading 100 svg logo

Pipe17 Was Created for a Simple Reason

We want the entire ecommerce ecosystem to benefit from the same technological advantages enjoyed by the biggest enterprises.

Our mission

Unify commerce operations

What we do

Provide a network that connects disparate systems, routes, and transforms data via AI

How we do it

Order operations

Why the Name Pipe17?

“Pipe”

Connotes the smooth flow of orders (and associated data) through the connections that link sellers with their marketplaces, fulfillment providers, and back office systems.

“17”

Invokes Brodmann Area 17, a neurological mapping of the brain, which is a highly specialized part of the visual cortex that excels at processing moving objects and pattern recognition.

Meet Our Leadership Team

Pipe17’s leadership team collectively brings deep expertise—gleaned from both SaaS startup and Fortune 100 company leadership—in cloud software, composable commerce software, big data, business process automation, and data integration.

Mo Afshar headshot

Mo Afshar

Co-Founder I CEO

Dave Shaffer headshot

Dave Shaffer

Co-Founder I Head of Product

John Shao headshot

John Shao

Co-Founder | Chief Technology Officer

Kelly Goetsch headshot

Kelly Goetsch

Chief Operating Officer

Anand Kothari headshot

Anand Kothari

SVP, Product and Engineering

Professional headshot of Brad Habansky, Chief Sales Officer at Pipe17, smiling confidently. He is wearing a dark blazer over a light blue checkered shirt, standing in front of a softly blurred background featuring large windows and greenery outside.

Brad Habansky

Chief Sales Officer

Jon Gettinger headshot

Jon Gettinger

Chief Marketing Officer

Tim Morse headshot

Tim Morse

SVP, Partnerships and BD

A Brief History of Pipe17

Pipe17’s formation was inspired by early customer demands about what was missing from the market:

First

We focused on the connectivity problems plaguing the ecommerce ecosystem, making it faster and simpler for brands and service providers to integrate their transactional data streams.

Next

We built on that successful foundation by automating the common workflows associated with order operations, combined with the scale, agility and reliability of the cloud.

Today

Pipe17 offers whole product solutions in concert with our many partners. Our solutions are always cloud-native and easily scalable, yet feature hallmarks such as plug & play connectivity and enterprise grade security.

Future

Pipe17 sits as the center of the ecommerce ecosystem. We provide a common infrastructure that brands, providers and partners can use to run their businesses at the speed of transactions. We call this vision that we’re building the Order Cloud.

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Careers at Pipe17

Play a major role in shaping the future of ecommerce order operations.