Order Hub Components

Everything you need to run touchless omnichannel order operations at scale.

Order Hub

Order Hub provides all the components needed to run touchless omnichannel order operations at scale.


Interface to configure, operate, and optimize order operations


Structured workflows that orchestrate order operations processes


Microservices that use configurable business logic to execute specific actions


Commerce-aware integrations via connectors, EDI, and unified API

Commerce Data Model

Singular, communicable data format for all connected channels and applications


Portal is a merchant-friendly interface to configure, operate, and optimize omnichannel order operations.


Go live 10x faster with point-and-click connector, engine, and flow configuration.

Setup multiple brands in minutes with configuration import, export, and cloning.

Pippen, our AI assistant, ensures every requirement—no matter the complexity—is precisely configured.


Intervene only when necessary with continuous order lifecycle monitoring and real-time exception notifications.

See the complete picture from a single screen with a LiveOps dashboard.

Analyze everything with OrderOps reports and data streaming to data lakes and warehouses.


Expand channels and change providers at will—without any operational bottlenecks, chaos, or all-nighters—by adding, swapping, or removing connectors and flows.

Improve operational efficiency and maintain alignment with evolving business priorities by fine-tuning engine rules and logic.


Flows orchestrate predefined and structured processes that encompass order operations best practices.

Best practices distilled into 40+ flows that keep every entity of the order lifecycle moving freely across all channels and applications. Examples:

  • Order to fulfillment
  • Fulfillment info to order source
  • Fulfillment info to ERP
  • Product updates to 3PL
  • Inventory to selling channels
  • Returns to restock
  • Exchange to warehouse
  • Settlement report to ERP

To orchestrate these best practices, flows use a permutation of:

  • Pulling from connectors
  • Pushing to connectors
  • Invoking engines
  • Triggering sequential flows

Work in tandem—e.g., order to fulfillment and order to ERP—and in sequence—e.g., order to fulfillment, fulfillment info to order source—to automate processes.

Can be triggered automatically —by an event from a connected third-party app or by another flow—or manually via user input or as part of a review process.


Engines use rules-based logic to execute a specific action (route, sync, notify, update, etc.) when invoked.

Order Routing

Holds, splits, and routes orders to optimal fulfillment destination(s) based on prioritized business logic.

SKU Management

Product bundling, kitting, SKU mapping, and SKU swap. Can be either dynamic or static.

Inventory Management

Inventory sync, inventory buffers, location maps, suppliers, and purchase and transfer orders.

Exception Management

Monitors for anomalies, exceptions and over-fulfillments and sends real-time notifications.

Shipping Methods

Maps shipping names across selling and fulfillment channels.

Event Logging

Keeps logs of who, what, when, and why for all user and system activity.

Custom Mapping

Ability to customize connectors pre-populated entity mappings to match any requirement. Runs both inbound and outbound at the edge.


Connectivity integrates channels and applications to the Order Hub quickly and reliably.


Library of smart commerce-aware integrations that are quick to connect and easy to configure. Connectors are pre-mapped to the commerce data model, and can be customized to match any requirement using the custom mapping engine. Connector categories include:

  • Ecommerce
  • Marketplace
  • Wholesale
  • Point of Sale
  • 3PL / 4PL
  • WMS
  • Return Management
  • Insights / Data
  • ERP / Financial
  • OIMS
  • Listing
  • CRM

Unified API

REST APIs to integrate any custom application to the Order Hub and subsequently the entire library of Pipe17 supported connectors.


Unifies EDI document types to the Order Hub, eliminating silos between EDI and DTC flows.

Commerce Data Model

Commerce Data Model provides a single, communicable format for entities across all channels and applications.

The Commerce Data Model encompasses any entity (product, inventory, fulfillment, customer, return, etc.) that is created, updated, or referenced during an order lifecycle.

Commerce Data Model Enables

A singular format for 100s of 3rd party applications

Simple omnichannel order lifecycle data management

Error-free handoffs across channels and applications

Rich data ingestion, normalization, and streaming

Leveraged custom integrations with unified API

Commerce domain and application interoperability

Tap the Full Potential of Your eCommerce Business

See Why Merchants Prefer Pipe17

Discover how brands across DTC, B2B, and retail are taking charge of omnichannel operations.

Explore Solutions for Merchants

Learn Why 3PLs Trust Pipe17

Discover how 3PLs, WMSs, and SaaS providers are making fulfillment more profitable.

Explore Solutions for 3PLs

Book a Demo

Talk to a Pipe17 team member about your Order Ops needs.