Mirakl and Pipe17 partner to expand brand, merchant and seller access to hundreds of Mirakl Connect marketplaces and seamless ecommerce order operations solutions—from sales to fulfillment to back-office.
Pipe17 Inc., a solution provider that helps ecommerce businesses optimize their marketplace order operations, today announced a partnership with Mirakl, a global SaaS technology company that enables businesses to revolutionize the way they sell online. The partnership gives customers of both companies more opportunity to increase sales and deliver better experiences to their customers, all while reducing their order processing and fulfillment costs.
Key to the partnership is integration of Pipe17’s Omnichannel Order Hub with Mirakl Connect, the industry’s largest ecosystem of high quality, vetted global brands and marketplace partners, so that the platforms can interoperate seamlessly for customers.
This gives Pipe17 merchants the ability to quickly and affordably sell on hundreds of Mirakl-powered marketplaces (such as Macy’s, Belk, Kohl’s, or Shop Premium Outlets) and access to Mirakl’s 350+ marketplace channels and selling tools.
Additionally, Mirakl sellers can now easily incorporate Pipe17’s unique approach to omnichannel order operations to turbocharge order flow, reduce order processing costs, deliver exceptional customer experiences, and fully automate their order-to-anywhere workflows.
“Through this partnership with Pipe17, Mirakl sellers now enjoy a more complete solution by connecting our marketplaces with Pipe17’s Omnichannel Order Hub. They can expand their brand presence, product distribution, and market reach thanks to tightly integrated, automated order operations.”
Jean-Gabriel De Mourgues
EVP of Mirakl Connect & Growth Solutions @ Mirakl
To support the partnership, Pipe17 has built a no-code connector that offers merchants the quickest and easiest way to integrate Mirakl with the other selling, fulfillment and back-office applications their business relies on. The Pipe17 Mirakl Connector gives all sellers:
- Bidirectional sync of orders, inventory, products, and fulfillment data between Mirakl and 100s of ecommerce shopping carts, marketplaces, points-of-sale, third party logistics (3PL) providers, warehouse management systems (WMS) and returns platforms
- Fully automated order processing for purchases made on Mirakl marketplaces to their own 3PL provider or internal warehouse management system
- The ability to split and route orders across multiple 3PLs and WMSs
- Seamlessly link Mirakl to ERPs like NetSuite and Accumatica and other back office applications like Quickbooks and Xero
- Scalable business workflows to additional marketplaces like Amazon and Walmart or selling platforms like Shopify and BigCommerce
“Partnering with Pipe17 gives Mirakl customers a much faster, simpler way to seamlessly integrate Mirakl into their existing order operations. Together, we help sellers focus on growing and managing their order and fulfillment workflows across Mirakl Connect’s hundreds of global marketplaces, without having to be technology experts.”
Mo Afshar
Co-Founder & CEO @ Pipe17
Pipe17 partners with innovative ecommerce solution providers to make omnichannel order operations easier and more profitable for their mutual customers. Merchants and brands are plagued by manual processes and siloed channels that swell operational costs and erode margins. Pipe17 and its partner network provide smart solutions that fix complex omnichannel order routing problems and ensure customer satisfaction and success. Pipe17 partners include selling channels, fulfillment service providers, back office applications, ecommerce technology providers, and implementation firms.
