How to Choose the Right 3PL Fulfillment Center Partner [Webinar]

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Full Webinar on How to Choose the Right 3PL Fulfillment Center Partner – Panel at ~26mins

Original air date: 10AM PST. Aug 15th. Virtual.

With 15,000+ 3PLs in the USA alone, and millions in sales on the line, you need to choose the right 3PL partner. Tune into this 50-minute panel to discover the strategic steps top DTC brands take in identifying a fulfillment partner:

  • [Panelist] Nick Parece – VP, IT – NOBULL
  • [Panelist] Navid Veiseh – CFO – Heyday
  • [Panelist] Robert Damico – Head of Ops – Omorpho
  • [Moderator] Mo Afshar – CEO – Pipe17

Special presentations by:


This panel discussion brought together industry experts to discuss the role of third-party logistics (3PLs) in the supply chain, the importance of technology, and the challenges and opportunities in managing 3PL relationships.

Role of 3PLs During the Logistics Apocalypse

  • Challenges During COVID-19: The panelists discussed the difficulties in switching and changing 3PLs during the pandemic, which they referred to as the “logistics apocalypse.”
  • Consolidation and Standardization: Efforts are being made to consolidate 3PLs, rate cards, SLAs, and contracts to choose the right partners that can deliver various services.
  • Key Takeaways:
    • Inherited relationships require careful management.
    • Consolidation helps in standardizing contracts and services.
    • Flexibility in 3PLs is essential for complex business needs.

Fulfillment Options and Strategies

  • Different Approaches: Panelists shared their unique approaches to fulfillment, from importing goods from China to leveraging Amazon’s Fulfillment by Amazon (FBA).
  • Importance of Partnership: Trust and partnership with 3PLs were emphasized, along with the need for seamless integration.
  • Key Takeaways:
    • Understanding the business model of 3PLs is vital.
    • Flexibility and seamless partnership are essential for efficiency.
    • Cost structures and hidden fees must be transparent.

Technology’s Role in 3PL Relationships

  • Enabling Growth: Technology was seen as a key enabler for scaling and standardizing operations.
  • Data Accuracy and Visibility: Accurate data and visibility into the supply chain were highlighted as crucial.
  • Key Takeaways:
    • Technology opens doors and allows for future options.
    • It enables small teams to operate at scale.
    • Data accuracy and visibility are essential for decision-making.

Lessons Learned and Wishful Thinking

  • Understanding Costs: Panelists wished they had understood the total supply chain costs, not just the 3PL costs.
  • Aligning Expectations: Transparency and alignment on expectations were seen as areas for improvement.
  • Key Takeaways:
    • Look at total supply chain costs, not just individual components.
    • Aligning on expectations and being transparent is crucial.
    • Understanding the growth plans of 3PLs can guide better partnerships.

Tracking SLAs and Auditing Invoices

  • Monitoring and Reviewing: The importance of actively monitoring SLAs and reviewing invoices was discussed.
  • Forecasting and Planning: Sharing forecasts with 3PL partners was seen as a way to help them plan resources.
  • Key Takeaways:
    • Regular review of invoices can lead to significant savings.
    • Active monitoring of SLAs ensures compliance.
    • Forecasting helps brands and 3PLs plan together accordingly.


The panel discussion provided valuable insights into the complex world of 3PL relationships, emphasizing the importance of partnership, transparency, technology, and a holistic view of the supply chain. The key takeaways offer practical guidance for merchants and brands looking to optimize their 3PL relationships and fulfillment strategies.

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3PL, Fulfillment, panel, nobull, omorpho, heyday, fulfill, capabl, izba

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