Mo Afshar is a Co-Founder and CEO of Pipe17, the AI-powered order operations platform. Mo is a seasoned leader and technologist with over twenty years of experience in development, engineering, marketing, and sales with a focus on infrastructure software and Cloud applications. Prior to co-founding Pipe17, he was CEO of Spoken Communications, a Customer Experience SaaS provider that was acquired by Avaya. Previously, Mo also served in various executive positions at Oracle, where he built and managed multiple billion-dollar cloud businesses. Mo is an advisor to several venture and private equity firms. He was educated in the UK and attended Cambridge University for his Ph.D. in Computer Science.
A regional 3PL pitching a fast-growing brand runs into the same wall every time. The
This blog recently made the case that every mature software category eventually commoditizes, and that
The 3PL market has split into two camps and most operators are in the wrong
Peak season exposes a fundamental flaw in how most brands process orders. The fix isn’t
A well-known iPaaS vendor just announced a natural language interface that lets business users describe
Enterprise legal teams have become the single biggest bottleneck to AI adoption, and most CEOs
Every technology market follows a predictable arc. In the early stages, buyers tolerate complexity because
SPS Commerce as a Case Study Roughly $2 trillion in software market capitalization evaporated between
From enterprise Java to CRM to commerce platforms, complexity always loses to simplicity. The same disruption pattern is now reshaping order management, and the brands riding the wave will win.
Pipe17’s CEO explains why co-founding onX and the Commerce Operations Foundation creates the vendor-neutral standard commerce needs and how it makes Pipe17 more valuable, not less.
Pipe17 closes Series A funding led by LFX Venture Partners and welcomes Kelly Goetsch as COO to scale AI-native Order Operations for brands and 3PLs.
B2B ecommerce provides brands stable revenue through a $9.74T market. Learn platform trends and how to integrate Shopify B2B, BigCommerce, and commercetools with order operations.
