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Pipe17 Partners with TikTok Shop

Mo Afshar Headshot

TikTok Shop names Pipe17 as Enablement Partner to Help Deliver Frictionless Social Commerce for Omnichannel Merchants and Brands.

Pipe17 is pleased to announce that we are an enablement partner for TikTok Shop, which is currently in beta. We enable merchants to easily connect TikTok Shop with their existing order processing operation.

With this partnership, high volume omnichannel brands and sellers can take full advantage of TikTok’s tremendous market reach to generate new revenue streams for their business without fear of disrupting their existing order operations. 

TikTok Shop represents the most significant new selling channel to launch in years, a massive market opportunity.

TikTok U.S. Audience is Huge

50M+

Daily active users

150M+

Monthly active users

source: TikTok internal data, March 2023

As a TikTok enablement partner, Pipe17 offers plug-and-go connectivity to hundreds of ecommerce applications, automated order routing, real-time data synchronization, and liveops visibility to the TikTok Shop ecosystem. What’s more, sellers can easily integrate their TikTok Shop with their entire omnichannel order operations technology stack, including their existing fulfillment centers, retail locations, and the back office.

Merchants and their fulfillment partners can typically set up Pipe17 in less than seven days, with many going live within hours since no coding or systems integration is required. Pipe17’s solution can be enabled from the TikTok app store or the Pipe17 connector catalog.

As a special incentive for first-mover brands, we are offering 25% off our annual plans and services for TikTok Shop sellers until September 31, 2023.

Pipe17 Customer RipNDip Now Selling Live on TikTok

“Thanks to Pipe17, it only took a couple of days to add TikTok Shop to our existing order operation and begin seamlessly taking orders and pushing them into NetSuite.”

Matt Pierce
Director of Ecommerce @ RipNDip

Pipe17 Simplifies TikTok Shop for Amazon Sellers

Merchants can also uniquely use Pipe17 to keep their Amazon product catalog in sync with their TikTok Shop.

To get started, sellers must first load their product catalog and inventory data into TikTok Shop. Pipe17 is already fully integrated with Amazon Seller Central to automatically pull catalog information selling on FBA today and push it to TikTok. Pipe17 is also integrated with Amazon MCF so merchants can easily use their existing Amazon FBA inventory to fulfill any TikTok Shop order.

About the Pipe17 + TikTok Shop Solution

Pipe17’s TikTok Shops Connector enables merchants and brands to focus on growing sales instead of putting out logistics and fulfillment fires. Whether your business self-fulfills or has dozens of 3PL partners, with Pipe17 every TikTok Shop order is automatically routed to the most optimal fulfillment destination and posted to the ERP or accounting system—with no code, IT, or system integrators required.

Benefits of our solution include:

Pull Your Product Catalog into TikTok Shop

Start selling on TikTok Shop quickly with full or partial product catalog syncs from existing channels like Amazon, eBay, Etsy, BigCommerce, WooCommerce, and NetSuite to TikTok Shop.

Automate TikTok Shop Order-to-Fulfillment Flows

Deliver every TikTok Shop order on-time and on budget with dynamic order routing to any selling channel, fulfillment center, logistics provider, 3PL, or warehouse management system (WMS).

Integrate TikTok Shop to your ERP Quickly

Integrate TikTok Shop to your ERP in less than two weeks and bi-directionally sync dozens of data types including settlements, inventory, orders, products, returns, and more in real-time.

About TikTok Shop

The participatory nature of TikTok is creating an entirely new way for brands to connect with buyers. TikTok Shop has created a new kind of shopping culture that blends community, entertainment, and shopping. This makes the product discovery, research, and purchase process a native, engaging and entertaining experience for users, which isn’t the same for other selling platforms. 

On TikTok Shop, merchants can directly sell to TikTok users with in-feed videos, livestreams, and a prominently featured product showcase tab on their profile page. This creates a seamless shopping experience, allowing buyers and browsers to effortlessly transition from discovery to purchase without leaving the TikTok app.

TikTok U.S. Users Go Shopping

61%

Engage in ecommerce behavior on TikTok

1 in 4

Use TikTok for product research

source: TikTok internal data, March 2023

How to Get Started

TikTok Shop is currently available in the UK, Indonesia, Malaysia, Thailand, Vietnam, Philippines, and Singapore, with the shopping feature in its initial testing phase within the U.S.

It’s easy for interested parties to get started with Pipe17 for TikTok Shop. Simply visit our solution page which has detailed information on all key features and functions we offer for TikTok Shop Shop merchants. Then fill out the contact form and we’ll be in touch! 

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Connectivity Partner, Partner, TikTok Shop

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