Tools and Resources

Get Ready for Amazon Prime Day 2024 With Our Guide for Sellers

aaron headshot rectangular

Introduction: The Biggest Sales Event of the Year

Amazon Prime Day 2024 is just around the corner, and it promises to be the biggest sales event of the year. Scheduled for July 16 and 17, this two-day extravaganza is a golden opportunity for sellers to boost their sales and attract new customers. Are you ready to maximize your revenue and make the most of Amazon Prime Day? Our comprehensive Amazon Prime Day 2024 cheat sheet for sellers has as everything you need to prepare and succeed!

Why Prime Day Preparation Matters

In 2023, Amazon Prime Day sales reached ~$12.7 billion and Prime members purchased more than 375 millions items. Making Prime Day customers happy not only boosts your sales, but also increases the chances of repeat business.

This Amazon Prime Day 2024 guide for sellers ensures that all your departments are on the same page and work together effectively, providing a high-quality customer experience and protecting your profit margins. Moreover, during Amazon Prime Day other sales channels like Walmart Marketplace often run concurrent promotions, making it essential to have a robust strategy in place.

Why You Need This Amazon Prime Day Cheat Sheet

Navigating the complexities of Prime Day requires meticulous planning and strategy. From inventory management to marketing tactics, every aspect of your business needs to be in top shape. To make Prime Day a smashing success, every department needs to be working in lock step with each other.

Our cheat sheet—created in collaboration with Quartile, Post Purchase Pro, and other industry experts—is designed to help you streamline your preparations and ensure an efficient, stress free, and profitable Prime Day.

Key Highlights from the Cheat Sheet

Sales & Marketing Strategies

  1. Create Engaging Promotions: Develop content for all sales channels to attract shoppers. Run A/B tests to optimize performance.
  2. Optimize Ads Strategy: Increase your daily budget to cover higher traffic. Use strategic pricing and bundle offers to maximize profit.
  3. Keyword Optimization: Enhance your campaigns by focusing on high-performing keywords and adding Prime Day-specific terms.

Finance & Operations Tips

  1. Demand Planning: Conduct a sales and operations demand planning process to align with your profit goals.
  2. Inventory Management: Ensure adequate stock at Amazon and 3PL warehouses. Consider air freight for fast restocking if needed.
  3. Order Routing: Use multiple logic-based routing rules to manage order flows effectively.

Customer Service Excellence

  1. Understand Promotions: Work closely with sales to be aware of all offers and restrictions.
  2. Maintain Patience: Prime Day can be intense; stay patient with customers to protect loyalty and future revenue.
  3. Exception-Based Alerting: Use Pipe17’s Order Operations solution to keep your business flowing smoothly during high-volume periods.

Conclusion: Don’t Miss Out

Prime Day 2024 is your chance to capture new customers and drive significant sales. Prime Day is a high-stakes event, and being unprepared can lead to missed opportunities. Don’t leave your success to chance.

Download the full Amazon Prime Day 2024 cheat sheet for sellers now and get a head start on your preparations.

Make this Prime Day your most successful yet by ensuring all your departments are ready to strike during this massive sales event!

Share this article:

selling on Amazon, Amazon

aaron headshot rectangular

More posts

Book a Demo

Talk to a Pipe17 team member about your Order Ops needs.