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Kristina Dudley is the VP of Marketing at Pipe17, where she leads brand strategy, demand generation, product marketing, and partner marketing for the company’s Order Operations Platform. Since joining in July 2025, she has built the marketing engine behind Pipe17’s category narrative around order operations, agentic commerce, and AI-native infrastructure for mid-market and enterprise ecommerce brands and 3PLs. She also serves as Pipe17’s primary media contact, shaping press, analyst, and category storytelling.
With 15 years of experience scaling brands and the last six in B2B SaaS, Kristina blends agency-honed discipline with in-house strategic chops to bridge storytelling and performance. Before Pipe17, she led lifecycle, campaigns, programs, field, partner, and events marketing at Contentstack, the API-first headless CMS platform. Earlier, she ran demand generation programs at Komprise, an unstructured data management company, and held senior account roles at R2integrated and Grey San Francisco, where she managed integrated B2B technology and brand campaigns.
Kristina holds a Bachelor of Arts in Communication and Media Studies from the University of California, Berkeley. She is based in Santa Cruz, California.
Connect with Kristina on LinkedIn.
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