Company News, eCommerce Connectivity, eCommerce Operations

Pipe17 Launches Multiple Omnichannel Merchants & Brands on TikTok Shop

Sellers leveraging Pipe17 realize substantial TikTok Shop revenue within weeks.

Pipe17 Inc., a solution provider that helps ecommerce businesses optimize their order operations, today announced rapid adoption of TikTok Shop with merchant and brand customers, an early indicator of vast seller potential on this new social selling platform. Pipe17 is also an enablement partner supporting the public launch of TikTok Shop.

Merchants and brands that have used Pipe17 to successfully launch on the new social commerce platform include: RipNDip, Color Wow, Wovenbyrd , Wyze Labs, Zenwise Health, and aggregator Thrasio.

“We’re excited to partner with Pipe17 to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their ecommerce platform of choice.”

Marni Levine
Head of TikTok Shop Operations, SMB

The TikTok Shop and Pipe17 partnership gives large merchants and brands the ability to quickly connect TikTok Shop with their existing order processing operation. Pipe17’s innovative Omnichannel Order Hub provides plug-and-go connectivity from the TikTok Shop ecosystem to hundreds of selling, fulfillment, and back-office/ERP applications such as Salesforce Commerce Cloud and Oracle NetSuite. Check out everything that can be connected to TikTok Shop in just a few clicks with Pipe17.

In addition to reliable, easy-to-deploy connectivity, Pipe17 provides all the functionality that high-volume, omnichannel merchants and brands need to fully automate their TikTok Shop order operations. Advanced capabilities include complex order routing, real-time data and catalog synchronization, and liveops visibility for all order flows. Pipe17 runs on a modern cloud architecture capable of reliably processing tens of thousands of orders a day for its merchant and 3PL customers.

The launch process for new Pipe17 users has been fast and easy, with sellers going live on TikTok Shop within a week on average. Pipe17’s growing expertise in deploying successful omnichannel TikTok Shop solutions makes it uniquely positioned to help TikTok Shop Partners (TSP) “get it right” when working with larger, more complex brands.

“We were impressed with the Pipe17 team as we worked to get Wovenbyrd’s TikTok Shop live. It can be an arduous process integrating brands into TikTok Shop seamlessly, but Pipe17 has delivered efficiently and quickly for even the most complex integrations.”

Jake Bjorseth
CEO @ Trndsttrs, a TSP network agency

High volume sellers are already realizing order operations success on TikTok Shop.

“We easily launched and integrated our new TikTok Shop with our entire omnichannel order operations technology stack. Pipe17’s deep knowledge of the TikTok environment really helped us accelerate the process of connecting everything including our existing fulfillment centers and ERP.”

Matt Pierce
Director of Ecommerce @ RipNDip

“As an early adopter of TikTok Shop, we were excited by its potential but concerned about the potential impact on our order operations. Thanks to Pipe17 we are now seamlessly processing orders from our TikTok Shop through to fulfillment and immediately reconciling them with our ERP. Pipe17’s onboarding team was great to work with and they got us up and running much faster than we anticipated.”

Jeff Livingston
Vice President @ Federici Brands LLC – Color Wow

About the Pipe17 Solution for TikTok Shop

Pipe17’s TikTok Shop Connector enables omnichannel merchants and brands to focus on growing sales instead of putting out logistics and fulfillment fires. Every TikTok Shop order is automatically routed to the most optimal fulfillment destination and posted to the ERP or accounting system—with no code, IT, or system integrators required.

Pipe17’s solution can be enabled from the TikTok app store or the Pipe17 connection center.

Benefits of Pipe17’s omnichannel order operations solution include:

Sync Existing Product Catalog into TikTok Shop.

Merchants start selling on TikTok Shop quickly with product catalog syncs from existing channels like Shopify, Amazon, eBay, Etsy, BigCommerce, WooCommerce, and NetSuite to TikTok Shop. Advanced capabilities provide options for users to specify all or some products to sync and more.

Automate TikTok Shop Order-to-Fulfillment Flows.

Every order generated from TikTok Shop is reliably routed to any Pipe17 connected selling channel, fulfillment center, logistics provider, 3PL, or warehouse management system (WMS), based on attributes such as SKU, availability, location, and dozens more. 

Keep TikTok Shop in Lockstep with ERP.

TikTok Shop can be fully integrated with Enterprise Resource Planning systems (ERPs) like Oracle NetSuite or Acumatica, with bi-directional real-time sync of dozens of data types including settlement reports, inventory, item purchases, purchase orders, products, returns, and more.

Ride the Wave at the TikTok Virtual Summit

For merchants and brands interested in selling on TikTok Shop, Pipe17 and its partners are hosting a virtual summit, Ride the Wave: How Established Brands Launch and Scale on TikTok Shop. At the event there are two session tracks available; Marketing Strategies and Operational Preparation.  Attendees will hear from industry experts and early adopter brands that have already made the journey to successfully selling on TikTok Shop.

The online event will be held on September 20th, 2023. Interested parties can register here.

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