The order management system (OMS) market is transforming as brands and retailers prepare for agentic commerce. AI agents are poised to handle everything from customer inquiries to complex order modifications, but legacy systems weren’t built for this reality. Modern OMS platforms must deliver real-time data access, natural language interfaces, and intelligent automation to support both human operators and AI agents. This comprehensive guide examines 15 leading order management software solutions, including traditional OMS platforms, ecommerce order management software, iPaaS alternatives, and next-generation Order Operations platforms. We’ll explore each solution’s strengths, limitations, ideal use cases, and readiness for the agentic commerce era.
Table of Contents
What is an Order Management System?
An Order Management System centralizes order processing, inventory tracking, and fulfillment coordination across all sales channels. Modern OMS platforms connect ecommerce platforms, marketplaces, ERPs, warehouses, and 3PLs to orchestrate the complete order lifecycle from purchase to delivery.
Key order management system capabilities include:
- Order orchestration: Routing orders to optimal fulfillment locations based on business rules
- Inventory visibility: Real-time stock tracking across all locations and channels
- Multi-channel integration: Connecting selling platforms, marketplaces, and back-office systems like EPRs
- Fulfillment automation: Managing shipping, returns, cancellations, and modifications
- Exception handling: Identifying and resolving order issues before they impact customers
The Agentic Commerce Shift
Agentic commerce represents a fundamental change in how orders are managed. AI agents need structured, real-time access to order data and operations to function effectively. Traditional order management software that rely on batch processing, manual interventions, and rigid workflows create barriers for AI adoption.
Leading platforms are adapting by:
- Implementing natural language interfaces and AI-powered search
- Exposing structured data through modern APIs and protocols like MCP (Model Context Protocol)
- Automating exception handling with intelligent decision-making
- Enabling self-service capabilities for both customers and AI agents
- Processing operations in real-time rather than batch cycles
Best Order Management Software for Agentic Commerce
Below is a snapshot of the most notable OMS platforms on the market, as well as alternative approaches like iPaaS solutions (Celigo) and Order Operations platforms (Pipe17) that address similar business needs. Each have their unique strengths, tradeoffs and ideal use cases for businesses preparing for agentic commerce.
1. Pipe17
What It Is: Pipe17 is an AI-native Order Operations Platform that unifies connectivity and order management in a single solution. Unlike traditional OMS platforms, Pipe17 combines the integration capabilities of an iPaaS with the order orchestration functionality of an OMS, delivering a managed, end-to-end solution for multi-channel commerce operations.
Key Strengths: Pipe17’s Managed Connector Network delivers the fastest implementation time in the industry, blowing away the 6-24+ months for traditional OMS platforms. The platform proactively maintains and updates all integrations as partner APIs change, eliminating the developer burden that plagues iPaaS and legacy OMS solutions. Pipe17 reduces total cost of ownership by up to 85% compared to traditional OMS implementations. The platform’s Model Context Protocol (MCP) server enables AI assistants to directly access order operations data, making Pipe17 the only OMS built specifically for agentic commerce. Business users can configure complex workflows without developer intervention, achieving 10x efficiency gains over legacy systems like Sterling.
Why It Matters: Pipe17 represents a fundamental shift from traditional OMS approaches. Rather than forcing businesses to choose between iPaaS (for connectivity) and OMS (for orchestration), Pipe17 delivers both in one AI-native platform. The Managed Connector Network eliminates integration maintenance entirely. The MCP server enables AI agents to access operational data through natural language queries. For high volume brands managing multiple channels and fulfillment partners, or 3PLs serving 100+ clients, Pipe17 delivers the fastest path to modern order operations with the lowest risk and cost structure.
Primary Limitations: Pipe17 is purpose-built for mid-market and enterprise brands and high-volume 3PLs. Smaller businesses may find the platform’s capabilities exceed their current needs. Organizations deeply entrenched in specific ERP ecosystems (SAP, Oracle) may face change management challenges when adopting Pipe17’s source-of-truth agnostic approach.
2. Blue Yonder
What It Is: Blue Yonder Order Orchestration delivers enterprise OMS capabilities through microservices-based architecture. The platform uses AI and machine learning to optimize order processing, inventory management, and fulfillment operations across omnichannel retail environments.
Key Strengths: Blue Yonder’s microservices approach allows retailers to augment existing systems without full replacement, enabling faster deployment in weeks rather than years. The platform processes thousands of transactions per second with real-time inventory visibility and AI-powered order optimization. Strong Performer in Forrester Wave Q2 2023, with notable enterprise customers including Walgreens, Petco, Asda, and Urban Outfitters. The system excels at adaptive fulfillment including BOPIS, curbside pickup, and same-day delivery.
Primary Limitations: The platform is relatively expensive for smaller retailers and the interface can be complex for new users to learn. Blue Yonder’s microservices architecture, while flexible, may require significant integration work to fully realize benefits. Some customers report the need for extensive customization to meet specific business requirements.
3. Kibo Commerce
What It Is: Kibo Commerce provides unified ecommerce and order management software designed for mid-market to enterprise retailers. The system combines storefront, OMS, and merchandising capabilities on a single platform with particular strength in B2B and B2C unified commerce scenarios.
Key Strengths: Kibo’s unified platform approach eliminates integration complexity between separate ecommerce and OMS systems. The platform offers strong personalization capabilities, flexible promotions engine, and robust B2B functionality. Cloud-native architecture supports scalability and reduces infrastructure management burden.
Primary Limitations: Kibo grew through acquisitions which created integration challenges between product modules. The platform recently sold its personalization business to focus on core commerce capabilities. Some customers report that reporting capabilities are manual and pulling stats requires significant effort. The system may require substantial customization to meet specific enterprise needs.
4. NetSuite Order Management
What It Is: NetSuite Order Management is integrated within the NetSuite ERP cloud platform, providing order orchestration and fulfillment capabilities as part of a complete business management system. The solution appeals to businesses seeking unified commerce and back-office operations.
Key Strengths: Native ERP integration eliminates middleware complexity and data synchronization challenges between order management and financial systems. Real-time visibility across orders, inventory, and financials provides comprehensive business insights. Unified platform reduces vendor management and streamlines IT operations. Strong fit for NetSuite ecosystem users.
Primary Limitations: Ecommerce order management capabilities may lack depth compared to specialized order management software providers, particularly for complex fulfillment scenarios. NetSuite ecosystem lock-in can limit flexibility for businesses requiring best-of-breed commerce tools. Customization often requires NetSuite-specific development expertise and can increase total cost of ownership.
5. Shopify OMS and Flow
What It Is: Shopify provides integrated order management software within its commerce platform, enhanced by Shopify Flow for workflow automation. The system serves primarily Shopify merchants seeking simplified order operations within the Shopify ecosystem.
Key Strengths: Native integration with Shopify eliminates complex middleware and provides seamless order flow. Flow automation enables business users to build custom workflows without coding. Rapid deployment with minimal implementation required. Cost-effective pricing suitable for growing businesses. Strong fit for Shopify-native merchants.
Primary Limitations: Limited to Shopify ecosystem and lacks robust multi-channel capabilities for brands selling extensively outside Shopify. Advanced order orchestration features lag behind specialized OMS platforms. Organizations selling across multiple independent ecommerce platforms, marketplaces, and channels typically require supplemental solutions.
6. IBM Sterling Order Management
What It Is: IBM Sterling OMS is a comprehensive enterprise-grade order management platform designed for large retailers and brands with complex omnichannel requirements. The system handles high transaction volumes with sophisticated order orchestration, inventory management, and fulfillment capabilities.
Key Strengths: Sterling provides the most comprehensive feature set in the market, with proven ability to handle enterprise-scale complexity. The platform supports advanced scenarios including global multi-currency operations, complex fulfillment networks, and sophisticated business rules. Extensive customization capabilities and strong IBM support infrastructure.
Primary Limitations: IBM Sterling ranks among the most expensive OMS platforms with total implementation costs frequently exceeding $500K. Projects typically require 6-12 months or longer to deploy. The system demands significant IT resources and ongoing developer support. Legacy architecture can make integration and customization challenging compared to modern cloud-native alternatives.
7. Fluent Commerce
What It Is: Fluent Commerce is a cloud-native distributed order management platform built on a rules-based architecture. The system specializes in complex order orchestration across multiple fulfillment locations, channels, and inventory sources with highly customizable business logic.
Key Strengths: Fluent’s flexible rules engine enables sophisticated order routing and fulfillment logic without custom development. The platform excels at managing distributed inventory across stores, warehouses, and 3PLs with near real-time visibility. Strong API-first approach supports modern integration patterns and composable commerce architectures.
Primary Limitations: Implementation complexity and timeline can be significant for organizations without strong technical resources. The platform’s flexibility requires substantial configuration effort to realize full value. Higher cost structure targets enterprise retailers rather than mid-market businesses.
8. Manhattan
What It Is: Manhattan Active Order Management is an enterprise-grade order management system built on cloud-native architecture with in-memory caching technology. Manhattan delivers comprehensive order orchestration, inventory management, and fulfillment capabilities for large retailers with complex omnichannel requirements.
Key Strengths: The only OMS named as a Leader in Forrester Wave Q2 2023, receiving the highest possible scores (5.0) in 16 of 24 evaluated criteria. Manhattan’s platform provides real-time visibility across the entire fulfillment network with advanced features including adaptive network fulfillment, enterprise promotions, and interactive inventory management. The system handles complex global requirements including multi-currency, multi-language, and cross-border fulfillment. Strong customer portfolio includes major enterprise retailers and wholesalers.
Primary Limitations: Manhattan is among the most expensive OMS platforms in the market, best suited for large enterprises with substantial technology budgets and dedicated development teams. The platform pushes for implementation and ongoing development through Manhattan’s Professional Services group, which limits third-party system integrator involvement and increases costs. While feature-rich, the system has been described as having a legacy foundation that doesn’t fully embrace headless and modern microservices architecture compared to newer platforms.
9. Fabric OMS
What It Is: Fabric OMS is a cloud-native, microservices-based order management software designed for composable commerce architectures. The platform provides modular order orchestration, inventory management, and fulfillment capabilities that integrate with best-of-breed commerce solutions.
Key Strengths: Fabric’s headless, API-first architecture aligns with modern composable commerce strategies. The platform offers rapid implementation compared to legacy enterprise systems, with flexible modules that can be deployed independently. Strong integration capabilities with major ecommerce platforms, ERPs, and warehouse systems.
Primary Limitations: As a relatively newer player in the enterprise OMS market, Fabric may lack the extensive feature depth and proven track record of established platforms like IBM Sterling or Manhattan. Organizations may need to supplement with additional systems for specialized requirements.
10. Celigo
What It Is: Celigo is an iPaaS (Integration Platform as a Service) that enables businesses to connect ecommerce platforms, marketplaces, ERPs, 3PLs, and other systems. While not a traditional OMS, Celigo addresses similar connectivity challenges through its prebuilt integrations and customizable workflows.
Key Strengths: Celigo excels at rapid deployment with prebuilt connectors and templates that reduce implementation time. Its visual workflow builder enables business users to configure integrations without extensive coding. The platform provides flexible pricing based on transaction volume and robust error handling with built-in monitoring.
Primary Limitations: As an iPaaS, Celigo requires additional systems to handle order orchestration logic. Organizations must build custom workflows for complex order routing scenarios and maintain integration logic across multiple systems. Limited order management functionality means businesses need to layer on additional OMS capabilities.
11. Salesforce Order Management
What It Is: Salesforce Order Management integrates with Salesforce Commerce Cloud and Service Cloud to provide unified order orchestration within the Salesforce ecosystem. The platform emphasizes customer experience continuity across commerce, service, and fulfillment touchpoints.
Key Strengths: Deep integration with Salesforce ecosystem creates seamless data flow between commerce, orders, service, and customer data. Unified customer view enables personalized experiences and intelligent order routing based on customer history. Salesforce’s platform capabilities including workflow automation, analytics, and AI apply across order management. Strong fit for organizations already invested in Salesforce.
Primary Limitations: High total cost of ownership includes Salesforce platform licensing, implementation costs often exceeding $150K, and ongoing customization expenses. Salesforce ecosystem dependency can limit flexibility for businesses requiring non-Salesforce commerce solutions. Complex implementation timelines typically span 4-8 months or longer. The platform may include capabilities organizations don’t need, increasing cost and complexity.
12. SAP Commerce Cloud
What It Is: SAP Commerce Cloud (formerly Hybris) provides enterprise-grade ecommerce and order management software deeply integrated with SAP’s ERP, supply chain, and business intelligence solutions. The platform targets large global enterprises with complex B2B and B2C requirements.
Key Strengths: Comprehensive integration with SAP ecosystem delivers end-to-end business process automation. The platform supports sophisticated B2B scenarios including contract pricing, complex approval workflows, and customer-specific catalogs. Global capabilities handle multi-language, multi-currency, and regional compliance requirements. Strong fit for SAP-centric organizations.
Primary Limitations: SAP Commerce Cloud ranks among the most expensive and complex platforms to implement, with projects typically requiring 6-18 months and costs exceeding $500K. The system demands significant SAP expertise and ongoing developer resources. Heavy customization often required to meet specific business needs. Architecture complexity can limit agility compared to modern cloud-native alternatives.
13. NewStore
What It Is: NewStore is a mobile-first, cloud-native commerce platform combining POS, OMS, and clienteling capabilities specifically designed for retail brands. The system emphasizes store associate empowerment and seamless omnichannel experiences centered around mobile devices.
Key Strengths: NewStore’s mobile-first architecture provides store associates with comprehensive order and customer information on mobile devices. The platform excels at enabling store-based fulfillment including BOPIS, ship-from-store, and endless aisle scenarios. Modern API architecture supports integration with existing business systems. Focus on retail vertical creates purpose-built capabilities for brand retailers.
Primary Limitations: Limited to retail industry verticals and may not suit other business models like wholesale or B2B. Some customers have reported platform stability issues and slower technical support response times. The platform’s feature set may be too narrow for retailers requiring extensive customization or integration with complex technology ecosystems.
14. Deckcommerce
What It Is: Deckcommerce is a cloud-based ecommerce order management software designed for B2B and B2C businesses. The system combines storefront, OMS, and fulfillment capabilities with particular strength in B2B commerce requirements like custom pricing and complex ordering workflows.
Key Strengths: Deckcommerce provides an all-in-one solution that eliminates the need to integrate separate systems for commerce and order management. The platform offers strong B2B capabilities including customer-specific catalogs, contract pricing, and approval workflows. Cloud-native architecture enables flexible deployment and scaling.
Primary Limitations: Deckcommerce primarily serves small to mid-market businesses and may lack the scale and sophistication required by large enterprise retailers. The platform’s all-in-one approach can become limiting for businesses with complex existing technology ecosystems or specific best-of-breed requirements.
15. Rithum
What It Is: Rithum (formerly CommerceHub and ChannelAdvisor) specializes in marketplace integration and dropship order management. The platform connects brands with major marketplaces including Amazon, Walmart, Target, and hundreds of other retail partners.
Key Strengths: Rithum provides the deepest marketplace connectivity in the industry, with prebuilt integrations to virtually every major retail and marketplace channel. The platform excels at managing supplier networks for dropship fulfillment and marketplace operations. Strong analytics and reporting capabilities provide visibility into multi-channel performance.
Primary Limitations: Rithum’s marketplace and dropship focus means limited depth in direct-to-consumer ecommerce order management scenarios. The platform functions best as a specialized layer for marketplace operations rather than a complete OMS solution. Organizations typically need additional systems to handle their full order management needs beyond marketplaces.
OMS Comparison Table
| Platform | Target Market | Implementation Time | Key Capability | Primary Consideration |
| Pipe17 | Mid-market to enterprise brands | 2-12 weeks | AI-native OrderOps with MCP server | Built for agentic commerce |
| Celigo | Growing businesses | 16-32 weeks | iPaaS connectivity | Requires separate OMS |
| Deckcommerce | SMB to mid-market | 8-12 weeks | B2B commerce focus | Niche B2B solution |
| Fabric OMS | Mid-market to enterprise | 12-44 weeks | Headless commerce | Modular composability |
| Fluent Commerce | Enterprise | 16-52 weeks | Distributed order management | Complex implementation |
| IBM Sterling | Enterprise | 24-52 weeks | Enterprise-grade | Highest implementation cost |
| Kibo Commerce | Mid-market to enterprise | 12-24 weeks | Unified platform | Recent business pivots |
| Manhattan | Large enterprise | 24-52 weeks | Most comprehensive features | Most expensive platform |
| NetSuite | SMB to mid-market | 16-32 weeks | Native ERP integration | ERP ecosystem lock-in |
| NewStore | Retail brands | 12-20 weeks | Mobile-first platform | Limited to retail verticals |
| Blue Yonder | Enterprise retailers | 24-52 weeks | AI/ML-powered microservices | Augments existing systems |
| Rithum | Marketplace sellers | 8-16 weeks | Marketplace connectivity | Marketplace-only focus |
| Salesforce | Enterprise | 24-52 weeks | CRM integration | High TCO, Salesforce ecosystem |
| SAP | Global enterprise | 24-52 weeks | ERP integration | SAP ecosystem dependency |
| Shopify | Shopify merchants | 2-8 weeks | Native Shopify integration | Shopify-only ecosystem |
How to Choose the Right OMS for Your Business
Selecting an order management system requires careful evaluation of your business requirements, technical capabilities, and long-term strategy. Consider these key factors:
Business Requirements
Current scale and complexity: Brands processing tens of thousands of orders monthly across multiple channels require different capabilities than businesses primarily focused on a single platform like Shopify. High-volume operations processing millions of orders annually demand enterprise-grade platforms with proven scalability.
Channel strategy: Businesses selling primarily through owned DTC channels have different requirements than marketplace-focused sellers or omnichannel retailers with significant store operations. Evaluate whether platforms provide robust connectivity to your specific selling channels.
Fulfillment network: Organizations using multiple 3PLs, warehouses, and dropship suppliers need sophisticated order routing and inventory management compared to single-warehouse operations. Consider how platforms handle distributed fulfillment and complex routing rules.
Technical Considerations
Integration requirements: Evaluate existing technology investments in ERP, WMS, ecommerce platforms, and other systems. Platforms with native integrations to your core systems reduce implementation complexity and ongoing maintenance burden.
IT resources: Traditional enterprise OMS platforms like IBM Sterling and SAP require significant developer resources for implementation and ongoing maintenance. Modern alternatives like Pipe17 enable business users to manage operations with minimal IT involvement.
API architecture: Modern API-first platforms support more flexible integration patterns and enable future adoption of emerging technologies. Legacy platforms with dated APIs create technical debt and limit agility.
Total Cost Analysis
Implementation costs vary dramatically across OMS platforms. Consider:
- Platform licensing: Can exceed $500K+ annually for a monolithic solutions
- Implementation services: Varies from $0-10K (modern platforms) to $500K-2M+ (legacy enterprise systems)
- Integration development: iPaaS solutions and legacy OMS platforms require ongoing development for integration maintenance
- Ongoing support: IT resources, vendor support contracts, and consultant needs
- Opportunity cost: Faster implementation means earlier revenue realization and competitive advantage
Agentic Commerce Readiness
As AI agents become integral to commerce operations, evaluate:
- Real-time data access: Can AI agents query current order status, inventory levels, and fulfillment information instantly?
- Structured interfaces: Does the platform provide protocols like MCP that enable AI agents to interact programmatically?
- Automation capabilities: Can the system handle autonomous order modifications, routing decisions, and exception handling?
- Natural language support: Will customer service agents and AI assistants be able to access information through conversational interfaces?
The Pipe17 Advantage for Agentic Commerce
Traditional OMS platforms were built for human operators, not AI agents. They require extensive manual configuration, depend on batch processing, and lack the real-time, structured data access that enables true agentic commerce.
Pipe17 takes a fundamentally different approach as an AI-native Order Operations Platform:
Managed Connector Network: Unlike traditional OMS platforms or iPaaS solutions that burden customers with integration maintenance, Pipe17’s fully managed network proactively maintains and updates all connections as partner APIs change. This eliminates the developer overhead that plagues legacy approaches while ensuring bulletproof reliability at scale.
Industry-First MCP Server: Pipe17 is the first, and only, order management software with a native Model Context Protocol (MCP) server, enabling AI assistants like Claude to directly access order operations data through natural language queries. Customer service agents, operations teams, and AI systems can instantly retrieve order status, inventory levels, and fulfillment information without logging into yet another system.
85% Lower TCO: Pipe17 cost a fraction of traditional OMS platforms (less than $10K vs. $500K) and go live in as quickly as 2 weeks, rather than 6+ months. Organizations achieve immediate ROI while maintaining full operational control and agility.
Built for Business Users: Pipe17’s no-code workflow builder empowers operations teams to configure complex order routing, inventory synchronization, and exception handling without developer intervention. This dramatically reduces IT dependency while increasing operational agility.
Source-of-Truth Agnostic: Unlike platforms that force ERP lock-in, Pipe17 works with your existing source-of-truth systems whether that’s NetSuite, SAP, Shopify, or a custom solution. This enables modernization without risky rip-and-replace of key systems.
For high volume brands and 3PLs processing millions of annual orders, Pipe17 delivers the quickest, most cost-effective path to modern order operations built specifically for the agentic commerce era.
Conclusion
The order management landscape is evolving rapidly as businesses prepare for agentic commerce. Traditional enterprise platforms like IBM Sterling, Manhattan, and SAP continue to serve large organizations with complex requirements and significant budgets. Ecosystem-centric solutions from Salesforce, NetSuite, and Shopify provide value for businesses deeply invested in those platforms.
However, the majority of mid-market and enterprise brands face a common challenge: legacy order management software and iPaaS tools require too much time, cost too much money, and weren’t designed for AI-driven operations. Modern alternatives like Fabric and Fluent offer improvements over legacy platforms but maintain traditional OMS limitations around implementation complexity and integration maintenance.
Pipe17 represents a new category of Order Operations that unifies connectivity and order orchestration in an AI-native solution. By eliminating integration maintenance, enabling instant AI access through MCP, and delivering implementations in weeks instead of months, Pipe17 provides the operational foundation businesses need to compete in agentic commerce.
The right choice depends on your specific business requirements, existing technology investments, and strategic vision. But one thing is clear: the platforms that thrive in the agentic commerce era will be those that embrace real-time operations, intelligent automation, and seamless AI integration from the ground up. Book a demo to see how Pipe17’s Order Operations Platform delivers faster, more cost-effective order management built for the future of agentic commerce.
Frequently Asked Questions About Agentic Commerce Order Management
Traditional order management systems (OMS) focus primarily on order processing and tracking within a single system, and importantly ignore how these systems integrate with each other. Order Operations platforms combine both connectivity (integrating channels, fulfillment partners, and back-office systems) and order orchestration in one solution. Instead of needing an iPaaS to connect your systems AND an OMS to manage orders, an Order Operations platform handles both; reducing complexity and total cost of ownership by up to 85%.
Traditional OMS implementations typically cost between $500K and $2M for enterprise deployments, with 6-12 month implementation timelines. Total cost of ownership depends on factors like order volume, number of integrations, customization requirements, and whether you need to maintain custom code or rely on pre-built, managed connectors. Modern Order Operations platforms like Pipe17 cost a fraction of that to implement, and customers go live in weeks rather than months.
Enterprise brands should prioritize pre-built connectors to all major selling channels (Amazon, Shopify, Walmart, TikTok Shop), real-time multi-location inventory synchronization across warehouses and 3PL partners, intelligent order routing to optimize fulfillment based on business priorities, automated exception handling to reduce manual work, and the ability to connect to existing ERPs. The right order management software should enable channel expansion and operational efficiency without proportional increases in IT resources or operational overhead.
No, and it shouldn’t. The best approach is to keep your ERP as your source of truth while using order management software or an Order Operations platform to connect and orchestrate data flows between your selling channels, fulfillment providers, and back-office systems. This “bring your own source of truth” model lets you modernize operations without ripping out core systems, reducing risk and accelerating time to value. Pipe17 integrates seamlessly with NetSuite, SAP, Acumatica, and other ERPs while connecting selling channels and fulfillment partners.
Legacy OMS platforms require 6-12 months for implementation, often involving custom development, data migration, and extensive testing. Modern Order Operations platforms with pre-built, managed connector networks can be implemented and live in 21 days. The key differentiator is whether you’re building custom integrations or using maintained connectors that plug into your existing stack. For brands expanding to new channels like TikTok Shop or retail partnerships, modern OrderOps platforms reduce channel launch timelines from months to weeks.
Agentic commerce refers to AI agents autonomously buying, selling, and fulfilling orders on behalf of customers or businesses. As AI agents multiply across commerce, order management systems need to handle exponentially more touchpoints, faster decision-making, and real-time data exchange. AI-native Order Operations platforms with features like agentic order routing and Model Context Protocol (MCP) servers enable brands to manage this complexity without proportional increases in headcount or manual work.
Legacy commerce operations required an iPaaS for connectivity plus a separate OMS for order orchestration. This created duplicate costs, integration complexity, and data synchronization challenges. Modern Order Operations platforms like Pipe17 combine both capabilities: managed connectivity to selling channels, fulfillment partners, and back-office systems, plus intelligent order routing, inventory management, and exception handling. This unified connectivity and order management approach reduces costs, eliminates integration maintenance, and provides complete visibility across your entire omnichannel operation.
Brands implementing Order Operations platforms can see: an 85% reduction in operational costs compared to legacy OMS plus iPaaS solutions, 99% reduction in fulfillment errors through automated order routing and exception handling, 10x faster channel onboarding enabling revenue expansion into new marketplaces and retail partnerships, and a 90% reduction in manual error and exception handling. Faster channel launches mean capturing revenue opportunities before competitors while maintaining operational control. Calculate your specific ROI by comparing current integration maintenance costs, IT resources dedicated to custom code, manual order management overhead, and delayed channel expansion against a unified platform approach.
