At Pipe17, we’re committed to pushing the boundaries of what’s possible in order operations. Today, we’re excited to introduce our latest AI (artificial intelligence) advancement—Pippen. Pippen is your GenAI (generative AI) order operations agent, designed to help ecommerce businesses—from merchants and brands to 3PLs and fulfillment providers—simplify and streamline their order operations. Pippen has been meticulously trained on Pipe17’s commerce data model, connector data models, and thousands of proven order operations best practices, making it your Pipe17, ecommerce, and order operations guru. In this blog post, we’ll dive into Pippen’s current capabilities, showcasing how AI can make your order operations configuration and automation more intuitive, efficient, and reliable. If you’re interested in learning how Pipe17’s co-founder and CTO envisions the future of AI-powered ecommerce operations, you can read that blog post here.
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The Need for AI in Ecommerce Operations
With the proliferation of omnichannel selling and ever-rising customer expectations, efficient operations have never been more critical for ecommerce businesses. At the same time, the resources allocated to ecommerce operations have not kept pace with the explosion of new channels. Ecommerce operators are expected to service more channels, with quicker SLAs, running at zero margin for error, all while staying in constant alignment with cross-functional teams like finance, customer service, and marketing that rely on accurate operations data to do their jobs.
Question: How can ecommerce operations teams keep up, let alone contribute to profitable growth, with all of this on their plate?
Answer: Be more efficient.
Solution: Pipe17’s AI-powered order operations agent—Pippen.
Generative AI in Action at Pipe17
At Pipe17, we pride ourselves on providing the most intuitive, reliable, and quick-to-setup order operations solutions. However, all software—Pipe17 included—comes with a learning curve. Having helped hundreds of brands, merchants, 3PLs, and SaaS vendors configure their Pipe17 instances, we know that every commerce business—even if they use identical selling, fulfillment, and back-office channels—has unique configuration needs based on how they run their business.
The fundamental challenge that Pipe17 solves for omnichannel commerce businesses is filling the gaps between selling channels, fulfillment providers, and financial operations applications so they work together to process orders efficiently. At the base level, this requires configuring commerce connectivity and order processing services to reflect the needs of the business. Getting this right is essential, and so we focused Pippen in this area first.
Right now, Pippen is available to help Pipe17 customers configure their omnichannel integrations and create automation rules—faster and more intuitively.
Perfect Custom Mappings with AI
We’ve built the Pipe17 Order Hub to be:
- Fast. Deploy 90% quicker than an iPaaS.
- Merchant Friendly. Pre-configured best practices with point-and-click customization.
- Nimble. Add and remove channels, flows, and logic rules without technical assistance.
The Order Hub is not just no-code; 95% of the time, it’s also no-mapping. However, there are those ~5% of scenarios—like if a custom NetSuite field needs to be updated based on what Shopify tag is attached to an order—that do require custom mappings.
With Pipe17’s new generative AI capabilities, configuring custom omnichannel integrations to match your unique requirements has never been easier or quicker. Just use Pippen to:
Generate Custom Mapping
Creating custom mappings has always been possible in Pipe17, but it previously required some JavaScript knowledge to do. Not anymore, thanks to Pippen. Just describe your custom mapping requirement(s) in natural language, and Pippen will generate the JavaScript code to perfectly execute your system mapping requirements.
Explain Custom Mappings
On the other hand, if you have an existing custom mapping that you don’t understand, you previously needed to find a trustworthy friend with JavaScript knowledge and hope they could decipher the custom mapping code. Not anymore. Just click the Explain prompt next to a custom mapping, and you’ll receive a natural language explanation from Pippen, along with examples that illustrate what the mapping output would be based on different inputs.
Adjust Business Rules with AI
Whether you want to hold all orders from a selling channel for manual review or route any order that meets certain conditions to a specific location for fulfillment, you can do it with Pipe17. With more than 200 filters to choose from—that work across every channel connected to Pipe17—your automation possibilities are nearly endless. And now, thanks to Pipe17’s AI agent, you can create precise automation rules with just a simple sentence—no need to search for the right filter or configure any logic yourself.
Create Order Routing Rules
You’ve always been able to route orders to anywhere with Pipe17, but now it’s even easier. Just click the Use AI to Create Order Routing button, and Pippen will make your order routing visions a reality in seconds. To make a new rule, all you have to do is tell Pippen what order conditions you want—i.e. all Amazon orders, any orders that contain these SKUs, Salesforce orders >$750, east coast orders—and the fulfillment destination(s)—i.e. our east coast warehouse, Amazon MCF, ShipBob Canada, Logiwa WMS—to prioritize, and your order operations AI agent will configure a new order routing rule in seconds.
Create Order Hold Rules
Have any—or many—buyer cancellation windows you have to follow? What about fraud prevention policies for large orders or suspicious purchases? Just click the New Rule Using Pippen AI button and let your order operations AI agent set these up in seconds. For example, you can tell Pippen to set any TikTok Shop orders greater than $500 to manual review, and Pippen will create a new order hold rule with the correct filters and logic configured.
Conclusion and Looking Ahead
Pippen represents a significant leap forward in ecommerce order operations. Whether it’s generating custom mappings or creating automation rules, Pipe17’s AI empowers ecommerce businesses to streamline their order operations faster. Pippen makes it easier than ever to manage custom mappings and automation rules by translating natural language into custom code, providing clear explanations and examples, and configuring hundreds of filters and logic conditions. Pippen is here to help you every step of the way.
We are committed to continuously innovating and expanding our AI capabilities to better serve your needs with a smarter, more intuitive, and more powerful order operations platform. We’re not just helping ecommerce businesses keep up with their day-to-day order operations—we’re future proofing them. We invite you to try Pippen today and experience the difference it will make in your order operations. Stay tuned for more exciting AI-powered features, designed to streamline your operations and drive your business forward, coming to Pipe17 soon!