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Managing wholesale orders in Full Circle and direct-to-consumer orders from a separate platform creates inventory conflicts, fulfillment confusion, and a disjointed customer view.
The constant need to manually update styles, colors, and sizes between Full Circle and your e-commerce platform is time-consuming and a major source of data entry errors.
Routing D2C orders to a 3PL, or multiple 3PLs, while managing wholesale shipments from your own warehouse requires manual coordination that doesn't scale with your brand's growth.
| iPaaS & Custom Builds | Legacy OMS | Pipe17 | |
|---|---|---|---|
| Native API-First Connectivity | ✅ | ❌ | ✅ |
| Pre-Built Commerce Connectors | ❌ | ❌ | ✅ |
| Custom Integration Mappings | ✅ | ❌ | ✅ |
| Advanced Order Orchestration | ❌ | ✅ | ✅ |
| Exception Management & Alerts | ❌ | ❌ | ✅ |
| Unified Inventory Management | ❌ | ✅ | ✅ |
| Rapid to Implement & Go-Live | ❌ | ❌ | ✅ |
| Easy to Add / Swap Channels & Flows | ❌ | ❌ | ✅ |
| Low Total Cost of Ownership (TCO) | ❌ | ❌ | ✅ |
Automatically send new orders from Shopify or other e-commerce platforms directly to Full Circle or your 3PL partners, eliminating manual entry and accelerating fulfillment. Process orders 85% faster than manual methods.
Use Full Circle as your master source of inventory truth. Pipe17 keeps stock levels perfectly synced across all sales channels, putting an end to overselling and stockouts, achieving 99% inventory accuracy.
Automate the flow of product data, including styles, sizes, colors, and pricing, from Full Circle to your e-commerce storefronts, ensuring consistency and accuracy. Reduce product data errors by 95%.
is better with
Pipe17 is a modern order management system (OMS) that connects Aptean Apparel ERP, Full Circle Edition (commonly called Aptean Full Circle) to your ecommerce channels, marketplaces, and 3PLs, then runs order routing and real-time inventory sync across them. It automatically pushes D2C and wholesale orders into Full Circle, syncs stock levels and product data out to every channel, and routes each order to the right fulfillment location. Fashion and apparel brands use Pipe17's Order Operations platform to keep Full Circle as the financial and inventory system of record while selling across Shopify, marketplaces, and B2B channels, with AI-driven operations handling automation and natural language order queries.
Aptean Apparel ERP, Full Circle Edition (commonly called Aptean Full Circle) is an ERP built for apparel, footwear, and accessory brands. It manages the design-to-delivery workflow, including style and size matrices, bills of materials, costing, production, wholesale order management, inventory, and built-in EDI. Fashion brands, wholesalers, and manufacturers run it as their system of record. Pipe17 connects Full Circle to channels like Shopify, marketplaces, and 3PLs, so the same ERP also runs modern omnichannel order management and real-time inventory sync.
No, Pipe17 does not replace Full Circle ERP. It keeps Full Circle as your system of record for inventory, production, costing, and financials, then extends it into a true omnichannel operation through a dual-OMS approach. Pipe17 adds the order management, channel connectivity, and intelligent routing that a fashion ERP was not built to handle, so your team keeps the Full Circle workflows it depends on. Brands running Full Circle gain real-time order orchestration and inventory accuracy across D2C and wholesale, connecting channels like Shopify and Faire without re-platforming or disrupting existing accounting and merchandising.
Pipe17 uses Full Circle as your master inventory source of truth and syncs stock levels to every channel with event-based updates, not overnight batch files. As orders, fulfillments, and receipts post in Full Circle, available-to-sell quantities propagate to every storefront and marketplace you sell on, including Shopify, in near real time, which helps prevent overselling and stockouts and supports 99% inventory accuracy. One inventory picture spans every warehouse, showroom, and 3PL, so apparel brands like OluKai and Melin keep an accurate count across D2C and wholesale.
Pipe17 gives Full Circle brands one omnichannel order management layer for both direct-to-consumer and wholesale. D2C orders from your ecommerce channels and marketplaces flow automatically into Full Circle as sales orders, while wholesale and showroom orders created in Full Circle, or in B2B platforms like NuOrder, Brandboom, and Faire, are pulled in and routed to fulfillment. Configurable automation rules handle holds, tagging, splitting, and exceptions with no manual entry, so one team manages every order type and processes orders 85% faster than manual methods.
Pipe17 routes every Full Circle order to the optimal fulfillment location based on real-time inventory, location, and your business rules. It sends D2C orders to 3PLs like Radial, ShipBob, and Amazon MCF while wholesale ships from your own warehouse, then writes fulfillment and tracking confirmations back into Full Circle. Orders can split, consolidate, re-route on rejection, or ship from store, so apparel brands like Roark and L Space scale fulfillment across multiple providers without manual coordination.
With Pipe17, Full Circle connects to 300+ pre-built channels and systems through the managed Pipe17 Network, including:
Pipe17 maintains every connector, so adding or swapping a channel does not require custom development, and new channels, including agentic selling channels, activate as easily as any existing one.
Pipe17 uses Full Circle as the product source, or PIM, and syncs the full style matrix of colors, sizes, and pricing to your storefronts and marketplaces. New styles created in Full Circle publish automatically to channels like Shopify and Amazon, so merchandising teams stop re-keying complex apparel SKUs by hand. Custom field mappings translate Full Circle's data to each channel's requirements, which reduces product data errors by 95% and helps brands launch seasonal collections up to 95% faster.
Pipe17 turns returns into a closed financial loop with Full Circle, not just a returns-app connection. When a customer starts a return through Loop or Happy Returns, Pipe17 creates the matching return record in Full Circle so refunds, credit memos, and restocked inventory reconcile against the original order. Returns are associated back to the correct Full Circle order across D2C and wholesale, which keeps inventory counts and financials accurate even when items come back through a 3PL or your own warehouse.
Yes, Pipe17 syncs purchase orders, advance shipping notices (ASNs), and inventory transfers between Full Circle and the rest of your supply chain. It can create purchase orders in Full Circle from other systems or send Full Circle POs to suppliers, generate inbound arrival notices when goods ship, and push transfer records to a warehouse system like Manhattan WMS to track stock movements. Pipe17 also runs enterprise EDI for wholesale and retail trading partners, translating documents like POs, ASNs, and invoices with no VAN fees, and syncs warehouse and showroom locations from Full Circle so the order routing engine has an accurate, multi-location inventory picture.
Pipe17 is a modern, AI-native order management system that replaces custom-built and legacy integrations, and it goes live far faster than either. The managed Full Circle connector typically activates in days to weeks once credentials and data flows are confirmed, versus the months a custom build requires. Pipe17 maintains and updates the connector, business users adjust routing and mapping rules without engineering help, and brands can phase Pipe17 in alongside Full Circle so existing operations keep running during rollout. Pippen AI assists with automation and live order queries from day one.
Yes, Pipe17 is built for enterprise commerce operations. Its event-driven architecture runs on multi-region AWS with 99.99% uptime and no scheduled downtime, propagating orders and inventory updates in near real time and scaling to millions of orders per day per organization. Pipe17 is SOC 2 Type II compliant and supports bring-your-own SSO, while exception management with proactive alerts flags issues before they reach customers. Enterprise fashion and apparel brands rely on this foundation to run Full Circle across every channel, and Pipe17 is built for brands scaling complex omnichannel operations across D2C and wholesale.
