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Shopify B2B Integration and Wholesale Automation

Transform B2B selling with automated operations. Sync Shopify B2B with your ERP, warehouses, and financial systems for true wholesale efficiency.
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The Challenge of B2B Commerce Integration

Where Wholesale Complexity Meets Digital Commerce

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Customer-Specific Catalog Management

B2B requires unique pricing, products, and terms for each customer. Managing these variations between Shopify B2B and your ERP creates synchronization nightmares and pricing errors.

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Bulk Order Fulfillment Gaps

Wholesale orders involve pallets, not parcels. Standard Shopify integrations can't handle LTL shipping, cross-docking, or the complex logistics B2B demands.

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Financial System Disconnects

B2B transactions require net terms, credit limits, and invoice workflows. Without proper integration, finance teams resort to manual reconciliation and delayed cash flow.

The Solution for Shopify B2B Order Management & Integration

Enterprise-Grade B2B Commerce Operations

Pipe17 bridges Shopify B2B’s frontend capabilities with the backend systems that run wholesale businesses. Handle customer catalogs, bulk fulfillment, and financial workflows through our Order Operations Platform—getting both the integration power of an iPaaS and the B2B-specific order management of an OMS in one comprehensive solution.
iPaaS & Custom Builds Legacy OMS Pipe17
Commerce Connectivity ✅ ❌ ✅
Order Orchestration & Management ❌ ✅ ✅
Time to Implement & Go-Live 4+ Months 8+ Months 1 Month
Total Cost of Ownership (TCO) 💲💲💲 💲💲💲 💲

Leading Brands and Fulfillment Providers are Powered By Pipe17

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Complete B2B Commerce Automation

Turn Shopify B2B into a true wholesale platform. Pipe17 synchronizes customer-specific data, automates bulk order processing, and connects seamlessly with your ERP for financial accuracy.
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Customer Catalog Synchronization

Automatically sync customer-specific products, pricing tiers, and payment terms between your ERP and Shopify B2B. Each buyer sees their negotiated catalog without manual maintenance, eliminating pricing errors by 95%.

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Bulk Order Processing

Route large orders to appropriate fulfillment centers with pallet optimization and freight coordination. Handle complex requirements like cross-docking and consolidated shipments while reducing fulfillment costs by up to 20%.

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Financial Integration Excellence

Connect orders directly to your ERP for credit checking, invoicing, and payment processing. Maintain accurate AR records and automate statement reconciliation, cutting financial close time by 60%.

Shopify B2B Data Orchestration

Pipe17 manages complex B2B data flows between Shopify and your enterprise systems. Customer hierarchies, catalog assignments, and order information move seamlessly while maintaining business rules throughout the process.
  • Pull Catalogs from Shopify B2B. Import customer-specific catalogs from Shopify B2B including custom pricing and product assignments.
  • Push Catalogs to Shopify B2B. Send catalog updates to Shopify B2B ensuring accurate customer-specific product visibility.
  • Pull Catalog Products from Shopify B2B. Sync products assigned to specific customer catalogs with their unique pricing tiers.
  • Push Catalog Products to Shopify B2B. Update product assignments and pricing in Shopify B2B maintaining catalog consistency.
  • Pull Customers from Shopify B2B. Import B2B customer accounts with their associated catalogs, terms, and preferences.
  • Push Customers to Shopify B2B. Create or update customer records in Shopify B2B with ERP-sourced account information.
  • Pull Orders from Shopify B2B. Capture wholesale orders with customer pricing, volume discounts, and special terms.
  • Push Orders to Shopify B2B. Send order updates back to Shopify B2B including fulfillment status and modifications.
  • Pull Products from Shopify B2B. Import your complete catalog from Shopify B2B including B2B-specific attributes.
  • Push Products to Shopify B2B. Sync product updates to Shopify B2B from your ERP or master catalog system.
  • Pull Inventory from Shopify B2B. Monitor stock levels in Shopify B2B for synchronization with warehouse systems.
  • Push Inventory to Shopify B2B. Update available quantities in Shopify B2B considering B2B minimum order requirements.
  • Pull Fulfillments from Shopify B2B. Capture fulfillment data from Shopify B2B for orders processed through the platform.
  • Push Fulfillments to Shopify B2B. Send shipment confirmations to Shopify B2B with freight tracking and delivery details.
  • Pull Returns from Shopify B2B. Process B2B return requests from Shopify with proper authorization workflows.
  • Push Returns to Shopify B2B. Update return status in Shopify B2B when products are received and processed.
  • Pull Shipments from Shopify B2B. Import shipment data from Shopify B2B for tracking and reconciliation.
  • Push Shipments to Shopify B2B. Send shipping updates to Shopify B2B with carrier information and tracking numbers.
  • Pull Statements from Shopify B2B. Import customer statements from Shopify B2B for account reconciliation.
  • Pull Transactions from Shopify B2B. Export individual transactions from Shopify B2B for detailed financial reporting.

Connect Shopify B2B to Your Wholesale Infrastructure

Eliminate the gap between B2B ecommerce and wholesale operations. Pipe17’s Order Operations Platform connects Shopify B2B to your ERP, warehouse systems, and freight carriers through intelligent automation designed for wholesale complexity.

ERPs

Ecommerce

Marketplaces

Returns Management

3PLs / 4PLs

Financials

Listings

Warehouse Management Systems

OIMS

Point of Sale

Customer Support

Data Lakes

Eliminate 95% of B2B Pricing Errors

Stop losing money to catalog mismatches and manual errors. Book a demo to see how Pipe17’s Shopify B2B integration ensures every customer sees their correct pricing and terms automatically.
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