Manufacturers using Priority ERP face challenges when supporting both B2B wholesale and direct-to-consumer channels with different pricing, terms, and fulfillment requirements.
Without real-time integration between Priority and commerce channels, manufacturers cannot provide accurate availability promises or optimize production planning based on demand.
Manual order entry from multiple channels into Priority creates delays, errors, and limits the ability to scale digital commerce alongside traditional distribution.
| iPaaS & Custom Builds | Legacy OMS | Pipe17 | |
|---|---|---|---|
| Native API-First Connectivity | ✅ | ❌ | ✅ |
| Pre-Built Commerce Connectors | ❌ | ❌ | ✅ |
| Custom Integration Mappings | ✅ | ❌ | ✅ |
| Advanced Order Orchestration | ❌ | ✅ | ✅ |
| Exception Management & Alerts | ❌ | ❌ | ✅ |
| Unified Inventory Management | ❌ | ✅ | ✅ |
| Rapid to Implement & Go-Live | ❌ | ❌ | ✅ |
| Easy to Add / Swap Channels & Flows | ❌ | ❌ | ✅ |
| Low Total Cost of Ownership (TCO) | ❌ | ❌ | ✅ |
Process wholesale orders and individual consumer purchases through the same automated workflows. Maintain channel-specific pricing and terms while simplifying operations, reducing order processing time by 75%.
Connect production planning to actual demand signals. Update Priority with real-time sales data to optimize inventory levels and production schedules.
Streamline order-to-cash processes with automatic order creation, fulfillment updates, and invoice generation. Maintain financial controls while eliminating manual data entry, cutting billing errors by 95%.
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