Priority ERP Integration for Manufacturers

Priority ERP is a back-office system of record for manufacturing, financials, and accounting, not an ecommerce order management system. To orchestrate orders across channels, manufacturers pair Priority with a modern enterprise order management system like Pipe17. Pipe17 runs the full order lifecycle, including routing, splitting, holds, cancellations, and exception management, and pushes sales orders into Priority automatically. It also maintains a single real-time inventory picture across Shopify, Amazon, and your 3PLs, so you get dedicated order and inventory management without rebuilding or replacing Priority.

Pipe17 keeps inventory accurate in real time across Priority ERP, every storefront, and every fulfillment location, so you always know what you can sell. It pulls available-to-promise quantities from Priority and broadcasts them to Shopify, Temu, BigCommerce, and other channels using event-based updates rather than batch syncs. This prevents the overselling and stockouts that come from disconnected systems, and gives manufacturers a single source of truth for availability promises and production planning. Inventory management stays consistent whether stock sits in a warehouse, a 3PL, or production.

Yes, paired with Pipe17, Priority ERP supports both B2B wholesale and direct-to-consumer orders through the same automated workflows while preserving channel-specific pricing, terms, and fulfillment rules. B2B orders from Shopify B2B, Faire, and NuOrder and DTC orders from Shopify and marketplaces all create the correct sales orders in Priority with the right customer and pricing data. This unified B2B2C model reduces order processing time by 75% and removes the manual entry that slows manufacturers supporting both channels. Each order type routes to the right fulfillment path automatically.

Pipe17 connects Priority ERP to 250+ pre-built connectors through a fully managed commerce network, covering ecommerce platforms, marketplaces, 3PLs, WMS, POS, and returns apps. Manufacturers commonly link Shopify, eBay, and Walmart Marketplace for selling, then route fulfillment to 3PLs like Radial and thousands of other partners. Every connector is maintained by Pipe17, not your team, so connections do not break when an underlying API changes. New channels and partners can be added without custom code.

Yes, Pipe17 adds enterprise-grade EDI to Priority ERP with no VAN fees and automated document translation. Compliant purchase orders from retail partners like Walmart Marketplace flow into Priority as sales orders, with ship notices and invoices returned automatically, all maintained within Pipe17's managed connector network. Manufacturers and distributors get retail EDI and ecommerce orders in one order management layer, instead of running a separate VAN and translation stack.

Pipe17 routes every order to the optimal fulfillment location based on real-time inventory, proximity, and business rules, then splits, consolidates, or re-routes shipments automatically when a location cannot fulfill. Orders flow to 3PLs like Amazon MCF and ShipBob, to a WMS, or to retail stores for ship-from-store and BOPIS. Routing rules are configured by business users with drag-and-drop logic, and Pippen AI can write more complex automation that runs at any stage of order processing. This is the order orchestration manufacturers need to scale across channels.

Pipe17 automates the full order-to-cash cycle by creating sales orders in Priority ERP the moment a purchase happens on any channel, then writing back shipment confirmations, fulfillment records, and the data Priority needs for invoicing. This keeps financial controls intact while removing manual data entry, cutting billing errors by 95% and order processing time by 75%. Order, fulfillment, and product data move bidirectionally between Shopify, Amazon, your 3PLs, and Priority, so revenue and inventory stay reconciled. Priority remains your financial system of record throughout.

Pipe17 manages returns as a closed financial loop, not just a returns-app connection. It connects returns platforms like Loop and Happy Returns to capture the customer return, then syncs the resulting return authorizations, credit memos, refunds, and restocked inventory back into Priority ERP so your general ledger and stock levels stay accurate. Restocked units re-enter the same real-time inventory picture used across your sales channels. This gives manufacturers and distributors full financial reconciliation on every return, instead of a disconnected returns process.

Pipe17 is a modern order management platform that replaces legacy and custom-built OMS stacks, and it deploys through a progressive migration that fits your timeline rather than a risky rip-and-replace. It sits alongside Priority ERP from day one, so you can start with one workflow, prove value, and expand at your own pace, with every integration carrying forward. The Priority connector and commerce channels can activate in days once credentials are in place, and certified implementation partners support more complex manufacturing and distribution rollouts. No internal developers or system-integrator dependency are required for ongoing changes.

Pipe17 is built for enterprise brands, manufacturers, and distributors that run an ERP as their system of record and sell across DTC, wholesale, and marketplace channels. Footwear brand Orthofeet, for example, uses Pipe17 to manage the real-time flow of order, inventory, fulfillment, and product data between Shopify, Amazon, its 3PLs, and its ERP, which eliminated thousands of duplicate and over-fulfilled orders as it scaled. Pipe17's order operations platform gives growing manufacturers the same reliable order and inventory management. Smaller brands may want a different fit.