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Broad Reach Integration for Cross-Border Fulfillment

Pipe17 links your channels to Broad Reach Logistics, a cross-border 3PL with U.S. and Canadian warehouses. Pipe17’s order management picks the warehouse for every order and records the tracking, stock, and receipts that come back.
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The Solution for Broad Reach Logistics Integration & Order Management

Broad Reach Carries Parcels Between the U.S. and Canada. Pipe17 Manages Which Warehouse Ships Each Order.

Cross-border fulfillment built from parts means an iPaaS shuttling orders and a legacy OMS deciding which country’s warehouse fills each order. Pipe17’s Order Operations Platform covers both roles, putting order management and connectivity in one platform. Broad Reach Logistics handles the crossing, and each Broad Reach warehouse becomes a routing choice, with one stock count for both countries.
iPaaS & Custom Builds Legacy OMS Pipe17
Native API-First Connectivity ✅ ❌ ✅
Pre-Configured Commerce Connectors ❌ ❌ ✅
Custom Integration Mappings ✅ ❌ ✅
Advanced Order Orchestration ❌ ✅ ✅
Exception Management & Alerts ❌ ❌ ✅
Unified Inventory Management ❌ ✅ ✅
Rapid to Implement & Go-Live ❌ ❌ ✅
Easy to Add / Swap Channels & Flows ❌ ❌ ✅
Low Total Cost of Ownership (TCO) ❌ ❌ ✅

Future-Ready Brands and Fulfillment Providers Run on Pipe17

Know What Every Broad Reach Warehouse Shipped, Holds, and Received

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Ship Canadian Orders from Canadian Stock

Routing rules you set send each order to the Broad Reach warehouse in its destination country when that warehouse has the stock.

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One Stock Count on Both Sides of the Border

Each Broad Reach warehouse's available count arrives in Pipe17 per SKU, and every channel sells against that count.

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Receipts and Returns Match What Arrived

Pipe17 tells Broad Reach which inbound stock and returns to expect, then records what each warehouse actually received.

Automated Broad Reach Logistics Data Flows

Pipe17 connects to Broad Reach with access limited to your own client account. Orders, inbound shipments, and return authorizations go to Broad Reach. Tracking, inventory, and receipts flow into Pipe17 continuously.
  • Push Orders to Broad Reach. Each order routed to a Broad Reach warehouse goes out as a shipping request carrying the ship-to address, the carrier and service level, and every line. A bundle Pipe17 broke into components can be sent as its original bundle line.
  • Push Cancellations to Broad Reach. Canceling an order in Pipe17 sends Broad Reach a cancellation for that order’s shipping request.
  • Push Inbound Shipments to Broad Reach. Every purchase order (PO) or transfer headed for a Broad Reach warehouse is created there before the goods arrive, with planned date, SKUs, quantities, lots, and expiration dates. Edits to the PO in Pipe17 can update Broad Reach’s copy.
  • Push Return Authorizations to Broad Reach. Each return authorization (RMA) you approve tells the receiving Broad Reach warehouse which units are coming back.
  • Push Products to Broad Reach. Your catalog is created in Broad Reach’s system with names, descriptions, images, and kit components, plus the HS tariff code and country of origin cross-border parcels carry. SKU Mapping keeps each SKU matched across orders, stock, and receipts.
  • Pull Broad Reach Warehouses as Locations. Each Broad Reach warehouse, in the U.S. or Canada, becomes a Pipe17 location with its address, ready for routing rules and stock counts.
  • Pull Fulfillments from Broad Reach. For each shipment, Pipe17 receives the tracking number and link, carrier, ship date, weight, and dimensions, then passes the tracking to the store or marketplace that took the order.
  • Pull Cancellations from Broad Reach. When Broad Reach cancels a shipping request, Pipe17 sets the status you chose for that case, and a canceled line can come back as a rejected fulfillment.
  • Pull Picking Status from Broad Reach. As Broad Reach works an order, its picking status can update the shipping request in Pipe17, showing your team which orders are on the floor.
  • Pull Inventory from Broad Reach. Pipe17 receives on hand, available, committed, incoming, and unavailable quantities for each SKU at each warehouse, drawn from Broad Reach’s available-to-promise figures and limited to chosen SKUs if you prefer.
  • Pull Receipts from Broad Reach. Pipe17 records what each Broad Reach warehouse receives against the announced inbound shipment, per line and lot, and also records stock that arrives with no announced PO.
  • Pull Return Receipts from Broad Reach. Pipe17 records the returned units each Broad Reach warehouse checks in, flags units marked damaged, and picks up returns logged at Broad Reach without an RMA.

Broad Reach Logistics, Connected to Your Channels, ERP, and Other 3PLs

Pipe17 builds and maintains the Broad Reach connection with no code from your team. Broad Reach warehouses join your stores, marketplaces, ERP, and other 3PLs, and Pipe17 routes orders across all of them.

Run U.S. and Canadian Fulfillment at Broad Reach from One Platform

Book a demo and watch Pipe17 send an order to a Broad Reach warehouse in the right country, then post the shipment’s tracking and the new stock count to every channel.
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Broad Reach Logistics Integration FAQs

Yes, Pipe17 integrates with Broad Reach Logistics, an Asendia company, through a pre-built connector that Pipe17 maintains. A brand already shipping with Broad Reach connects its existing client account, and a brand still choosing a 3PL can add Broad Reach next to the warehouses it runs today. Access stays limited to that client account, which keeps other Broad Reach clients' products and stock out of your Pipe17 data.

Pipe17 is an order management system (OMS) that works with Broad Reach Logistics and with the stores, marketplaces, and ERP you already run. It takes the place of the separate iPaaS and legacy OMS that cross-border fulfillment built from parts requires. Order rules, inventory, and the connection to each Broad Reach warehouse sit in one platform your team configures without writing code.

Yes, Pipe17's order management treats each Broad Reach warehouse as its own location, and routing rules choose among them alongside your warehouses, stores, and any other 3PL in your Pipe17 Network. A rule can ship orders bound for Canada from a Canadian warehouse and U.S. orders from a U.S. one, or weigh available stock and the sales channel. Broad Reach handles the border crossing for parcels that cross.

Pipe17 creates each purchase order (PO) or transfer in Broad Reach's system before the goods arrive, which gives the warehouse the same heads-up an advance ship notice (ASN) does. Received quantities then come back per line and lot and count toward the stock every channel can sell, including stock that showed up with no PO.

Broad Reach receives and inspects returned units, and Pipe17 keeps the record your team acts on. Each approved return authorization (RMA) is announced to the warehouse ahead of time. When Broad Reach checks units in, Pipe17 shows which returns arrived and which units were marked damaged, the facts behind each refund or restock decision.

Setup starts with API credentials and your client account name, arranged through Broad Reach. In Pipe17 you enter them, pull Broad Reach's warehouses in as locations, map SKUs, and turn on each flow you need, testing first on chosen order numbers and SKUs. Shopify, NetSuite, or whichever store and ERP you run connect to Pipe17 separately.

Yes, Pipe17's managed EDI receives each retailer's EDI purchase orders and routes them to a Broad Reach warehouse like any other order. Ship notices, invoices, and the retailer's other documents go back to that retailer through the same managed EDI. Broad Reach picks, packs, and ships, while Pipe17 runs the order and the paperwork around it.